After I started up my own company, I began carefully considering the different ways that I wanted things to grow. I really wanted to use our marketing efforts to spread the word about our company, so I worked with a team of professionals to make my business stand out. Although it was intimidating at first, we quickly discovered that our changes were really helping. We found ourselves succeeding where our competitors had failed, and it was exhilarating to watch the business grow. On this website, I wanted to share great information about resolving business problems and taking care of things proactively.
4 Great Reasons To Secure Your Blog With SSL Encryption
SSL encryption is becoming more common on the internet, even for personal blogs that don't handle sensitive customer or financial data. Encryption helps to keep the internet safe for everyone, as it disallows attackers from easily reading data that's sent between your web server and your reader's web browsers. Whether you run a personal blog or a blog for your business, you should consider purchasing an SSL certificate and adding SSL encryption to your blog. When you do so, you'll gain the following four major benefits.
1. Keeps Your Readers Safe
When you purchase SSL certificates, you'll be able to set up SSL encryption on your blog. All of the data that your web server sends to your readers and all of the data their browsers send to you will be encrypted. If the data was unencrypted, a third party that managed to listen in on the data being sent to your web server could steal your readers' email addresses and passwords if they were entered in to a form on your site. Encrypting your web traffic with SSL helps to keep your readers safe.
2. Increases Participation by Making Readers Feel Secure
In an effort to make the internet more secure for users, most modern web browsers now warn users when they're submitting information into a form on a site that isn't secured by SSL. If the readers of your blog want to register an account in order to comment or want to sign up for your newsletter, they'll need to provide a username, email address and password to your website. If your site isn't secured by SSL, they will be notified that the connection is insecure. This can result in your readers becoming wary of submitting any information to your site, which reduces reader participation.
3. Improves Search Engine Rankings
If you want people to find and read your blog, you'll need to be ranked highly in the search engines. Google intentionally ranks SSL-secured sites higher in search results compared to sites that aren't secured. While the effect is typically minor, purchasing an SSL certificate is a simple and easy way to give your search rankings a slight boost.
4. Verifies You're the True Owner of Your Blog
Anyone can register a domain name, and there's no verification that the person who registers a domain is who they say they are. If your blog is connected to a business or if you're trying to build a personal brand, how can readers trust that your blog was actually created by you? Without an SSL certificate, your readers wouldn't be able to know with certainty.
When you purchase an SSL certificate with organization validation or extended validation, the certificate authority that issues the SSL certificate verifies that you're the one who controls your blog. These SSL certificates are slightly more expensive than the baseline domain verification certificate, which only verifies that you're the owner of the domain, but they provide an added level of trust for your readers. You'll be required to submit records to the certificate authority proving that you're the one purchasing the certificate, and this added level of verification allows the certificate authority to state you're the true controller of your blog.
If you have decided to add SSL encryption to your blog after reading about all the benefits that it provides, the first step is to contact a certificate authority and purchase an SSL certificate. The certificate authority will walk you through the steps of verifying that you own the domain and adding the certificate to your website so that your traffic is encrypted.